-: We arrive at the chapter
where we talk about storytelling.
How to tell a story with your presentation.
We have a couple of frameworks in place
you can apply to your presentations
to make that easier for you.
And first, I wanna talk about
the horizontal and vertical flow.
Let's talk about the horizontal flow.
It can be explained very simply
that your slide titles or lead-ins or action titles
or (indistinct) titles, however you wanna call them,
they should tell the full storyline of the presentation
without needing to read the evidence in the slide body.
If you look at that,
it perfectly aligns with what you want to accomplish
with an action title.
If I would make a simple story about making pancakes,
but I don't have milk,
I would do something like that on four different chapters,
four different slides.
I ran out of milk.
Then, the second title would be,
when in the middle of making pancakes.
Then, number three could be,
I stopped the process and went to the groceries.
And my final piece of the story would be,
I finished making pancakes.
You don't know the details,
but the story is complete by just reading titles.
Let us move over to the vertical flow or vertical logic.
This time, your slide lead-in should be fully supported
by the evidence in the slide body.
That simply means that everything on a given slide
will reinforce the title.
This is why I emphasized
that you should tackle one argument per slide
and make the content on it homogenous,
so it supports each other.
If I would elaborate on my story, I ran out of milk.
I could support it with some evidence.
We had only a small bottle,
and I was sure there was more in the fridge,
but there wasn't.
The second part where I was
in the middle of making pancakes.
I was very hungry and my pan was already hot.
I stopped the process and went to groceries.
My decision was mainly motivated by hunger.
I couldn't continue without milk.
Now everything makes sense,
even though you understood the story first,
I have now supportive arguments to back it up.
I finished making pancakes and my pan was still hot.
Horizontal and vertical logic perfectly aligned
with our pyramid principle
and action titles that we already know something about.